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On-Page SEO Checklist for Small Business Websites
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On-Page SEO Checklist for Small Business Websites

Site9 Team

On-page SEO means optimising the things on your own pages so Google understands and ranks them. Here's a practical checklist any small business can follow — no expert needed.

For every page

  • A unique, descriptive title with your key term.
  • A compelling meta description.
  • One clear main heading (H1) that matches the page's topic.
  • Helpful subheadings (H2s) that organise the content.

For your content

  • Use the words your customers search, naturally.
  • Mention your city and areas you serve.
  • Add descriptive text to your images.
  • Link between your own pages where it helps readers.

For the whole site

  • Make sure it's fast and mobile-friendly.
  • Use a secure (HTTPS) connection.
  • Submit a sitemap to Google Search Console.

Work through this once per page and you'll be ahead of most small-business competitors.

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