How to Write an About Page That Builds Trust

The About page is one of the most visited pages on any website — because people buy from people they trust. Here's how to write one that builds that trust.

Make it about the customer too

Don't just tell your history. Explain how who you are and what you do helps the customer. Connect your story to their needs.

Include the trust-builders

• Your story and why you started.
• Your experience, credentials, or track record.
• Real photos of you, your team, or your work.
• Your values and what customers can expect.

Be genuine

Write in a warm, human voice. Authenticity resonates far more than corporate polish.

End with a next step

Close with a call to action — contact you, browse your work, or book a call. Turn the trust you've built into action.

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