How to Sell on Instagram and Your Own Website Together

Instagram is brilliant for discovery, but a rented audience isn't a business. Pairing it with your own website gives you the best of both — reach and control. Here's how to combine them.

Let Instagram do discovery

Use Instagram to showcase products, tell your story, and build a following. It's where people find you.

Let your website close the sale

Send followers to your website to browse the full range, check details, and buy securely — without the limits of a social feed.

Connect the two

• Put your website link in your bio and stories.
• Match your branding so the experience feels seamless.
• Feature your Instagram on your website for social proof.

Why you need both

If Instagram changes its rules or your account is lost, your website — and your customer list — remain yours. Own your storefront.

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