How to Do Keyword Research for a Small Business

Keyword research simply means finding the words and phrases your customers type into Google. Target those, and you attract people who are actively looking for what you offer. Here's how to do it simply.

1. Start with your customer

List the services you offer and how a customer might describe them. "Emergency plumber", "kids birthday cake", "GST filing" — plain phrases, not jargon.

2. Add location and intent

Combine your service with your city and buying words: "wedding photographer in Jaipur", "affordable dentist near me". These attract ready-to-act customers.

3. Use free tools and Google itself

• Type a phrase into Google and note the autocomplete suggestions.
• Check the "People also ask" and "related searches" sections.
• These reveal exactly what people are looking for.

4. Use keywords naturally

Work your chosen phrases into page titles, headings, and text — naturally, for real readers. Never stuff them in awkwardly.

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