How to Choose Colours and Fonts for Your Website

Colours and fonts do more than look nice — they shape how customers feel about your business in an instant. Here's how to choose them well, even without design training.

Keep colours simple

Pick one main brand colour, a neutral (like white or grey), and one accent for buttons. Too many colours look messy and unprofessional.

Choose colours with meaning

• Blues feel trustworthy and calm.
• Greens feel fresh and natural.
• Warm tones feel energetic and friendly.

Pick readable fonts

Use one clean font for headings and one easy-to-read font for body text. Prioritise readability over decoration, especially on mobile.

Stay consistent

Use the same colours and fonts across every page. Consistency makes your brand feel polished and trustworthy. Good templates handle this for you automatically.

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